When I was starting out in the software business in 1983 (gasp), our home computer of choice was the Commodore 64. I vividly remember one day in the playtesting lab ...read more
How many people will be using the internet in 2016?
Are women more likely than men to choose the brand of potato chip the family buys?
What percentage of the world's ...read more
Marketers want commitment. They want the big finish, the closed sale, the new customer. Buy Now!
The goal then is to create tension, to escalate need, to amplify ...read more
We armor ourselves against the cutting remark, the ad hominem attack, the person who just doesn't like our stuff.
But all of this is the feedback we get when we ...read more
Local media was an essential business for a century, largely for three reasons:
1. Broadcast signals and newspaper trucks could only travel so far, so 'local' was ...read more
Because more than you need to makes it personal.
Because work that belongs to you, by choice, is the first step to making art.
Because the choice to do more brings ...read more
Just about everyone is in the media now. If you've published something online, you know what it is to create and spread ideas.
But that doesn't mean you have to ...read more
There's always a defect, always a slow drip, somewhere. Every plan, every organization, every venture has a glitch.
The question isn't, "is this perfect?" The ...read more
Just saying.
You have permission to create, to speak up, and stand up.
You have permission to be generous, to fail, and to be vulnerable.
You have permission to own ...read more
Marketing is about change--changing people's actions, perceptions or the conversation. Successful change is almost always specific, not general. You don't have a ...read more
