Every once in a while someone will say to me, "yeah, sure, I've heard that before... what do you have that's new?"
In contemporary art or movies, it makes perfect ...read more
We like positive surprises and fear negative ones.
That means (surprisingly) that it's better to have a consistently negative experience than to confront one that's ...read more
The next time you feel lonely, disconnected or unappreciated, consider that unlike many other maladies, this one hits everyone. And unlike other challenges, this one ...read more
It was always going to happen, but most of us didn't think it would happen so soon. Every Kindle has been cheaper than the one before it... ...read more
"I want to be an actress, but I don't want to go on auditions."
"I want to play varsity sports, but I need to be sure I'm going to make the team."
"It's important to ...read more
That's what gets done, of course. The urgent.
Not the article you haven't gotten around to writing, the trip to the gym that will pay off in the long run, the ...read more
You know, behind your back...
What do they think of your product or your sales pitch or your speech? What do they think of your new sweater or your new friend?
Hint ...read more
On the path from awareness to a sale, the marketer has to create a vacuum.
The goal of that short film or that sales letter or that invitation to a seminar shouldn't ...read more
A dozen generations ago, there was no unemployment, largely
because there were no real jobs to speak of. Before the industrial revolution,
the thought that you’d ...read more
