"I'm only going to tell you this once..."
There's a lot to be said for conditioning your audience to listen carefully. If they know that valuable information is only ...read more
Big tribes, rich tribes, tribes that change elections or root for sports teams get a ton of press. It's easy to imagine that all the slots leading these glamorous ...read more
Here's the thing: no matter how much you paid for your ticket, you never bother to even try bullying the conductor or the gate agent to get your train or plane to ...read more
If you escalate (cut off in traffic, angry at the gate agent, frustrated at your boss), you've just added (negative) energy to a conversation.
If you escalate (high- ...read more
The prospects that are the easiest to engage with online--the ones that believe big promises, simple come-ons and garish interfaces--are often the very people who ...read more
Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy?
In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we ...read more
The person who sets your media/incoming queue owns your best work.
There goes another an hour. An hour of responding to incoming from people I can't help, looking at ...read more
I've been around literally thousands of book publishing projects, and in one respect, they're mostly the same.
They're the same in that the focus is on the launch, ...read more
and it's not me."
That's the way every single conflict begins. Of course it does, because if it didn't, it wouldn't be a conflict, would it?
So, given that the other ...read more
We're not even living in a lousy reality show.
Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the ...read more
